Gani Loves Minimal : The Collaboration Launch

Gani was looking beautiful in one of the signature dress from #GaniLovesMinimal collaboration.

Another new collaboration that surely will be a fresh note for us, Indonesian women, who grew up with a specific brand that our mother wear during our childhood. MINIMAL, an Indonesian brand that we can easily recognize from its boutique presence in most Indonesian malls, is now also joining the digital movement by establishing MINIMAL Webstores and recently launched a special collaboration with Ayu Gani, Asia's Next Top Model 1st Winner from Indonesia - who happened to be one of my good friend from hometown Jogjakarta. Having collaborated with MINIMAL several times myself, I RSVP-ed to their event at Blue Jasmine last week to witness the hype myself and showing my support!

MINIMAL's latest catalogue and pieces were displayed in the main show area.

Some pieces from #GaniLovesMinimal, in display with matching banner.

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During the event, we can see the video collabs streamed through this screen display.

Guests were served by canape food and tea-time snacks, and this Pizza Satay is my favorite!

With Reggy Alexander, a fellow Instagram influencer and photographer.

For the event, I dressed up in my MINIMAL outfit, with Masculine Parisian themed (notice the faux messy bob?). I love the combination of pale blue and light Camel tone together with black stiletto heels - somewhat boyish, but classic still

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This slingback shoes with multi strap is launched as part of #GaniLovesMinimal collection.

Look at that collar! I'd keep an eye for this pair!

With lovely ladies: Patricia Devina, Ana Octarina, Michelle Hendra.

Taking outfit pictures between the mannequins, just because. :)

The casual press-conference was closed by symbolic appearance of MINIMAL's principal, Mrs. Hesty Halim.

The loveliest Michelle Hendra

The adorable Patricia Devina

There was also a live performance by Rendy Pandugo and his wonderful, wonderful voice.

Instagram babes & dudes, chilling out during the event.

The trio long-haired in MINIMAL coordinated outfits.

Reunited with this beautiful soul. Congratulation for the collaboration and everything, Love!

The event went smoothly, packed with media darlings and fashionistas who were equally excited for the special collaboration launching. As paraphrased from Gani: MINIMAL is a brand that she can trust, since her mother also wear MINIMAL clothes for years, and now MINIMAL is available on a wider range for us the younger generation. I completely agree with the versatility of this minimalistic brand that can last for a timeless period. MINIMAL reaches out to more customers through its presence in online commerce, and it's a good news to hear! Their collection with Gani is soon available on the webstores and boutiques around Indonesia. I'm eyeing their 70's-inspired collection! Since the collection is only being produced in limited quantity, make sure you'll follow their social media account to get the exact update when the collection is ready for sale. Congratulations for the successful launch, MINIMAL, and hope to wear the curated pieces very soon!


#GANILOVESMINIMAL Collection will be available started on October 28th, 2015. Follow for updates:

MINIMAL OFFICIAL WEBSITE | FACEBOOK | INSTAGRAM


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