MODERN VINTAGE. POETIC LIVING. FRAGRANCE. BOOKS. BEAUTY, FASHION & TRAVEL.
Lucedale.co is about content creation with good intention. Find my past works HERE or read my writings below.
But above all, isnโt that what we need?
To freeze the moment we love so dearly, to keep them closest from the heart?
And what it is, if not greed,
To wish for a pause, in which nothing will ever be apart?
โ LUCEDALE.CO, 2009
LUCEDALE FOR CHANEL Nยฐ5
In 2021, Chanel nยฐ5 will be celebrating her 100th birthday. We can only hope to be so lucky โbut what made her so special?
Coco Chanel. Born as a Leo, the fifth star sign. Back in time, when perfume was made only with a single ingredient (mostly a flower), Mademoiselle Coco wanted to create a different one to describe the new, modern, sophisticated woman she visioned throughout her creation. Something more than โsmelling like a flowerโ. Fate connected her to Ernest Beaux, live close by in Grasse, who presented 10 samples for her to try in bottle number 1-5 and 20-24. As if destined already, she chose nยฐ5. With a revolutionary use of aldehyde and heart of May Rose, a special flower which only blooms once a year for a period of three weeks in May โmarking the birth of a modern, complex, multifaceted fragrance as we know today.
I almost named my daughter Rose when I learn that she expected to be born around the end of April. Primrose, to be exact โthat means the โfirstโ rose, one of the first flowers that bloom in spring. But she wanted to be born in May, and stayed inside my belly for another week until it was May the 3rd.
We ended up naming her Frances Dia, but she is then, as she has chosen herself, a true May Rose in our family; breathing, alive. And this beauty nยฐ5 will be the first bottle of perfume that Iโll pass down to her when sheโs grown.
Do you believe in lucky numbers, or do you have any of your own?
LUCEDALE FOR LA MER
THERE'S AN IMMEASURABLE BEAUTY ON THE VERGE OF KNOWING JUST ENOUGH. AND IN ACCORDANCE, THE GRATIFICATION WE GAIN FROM BEING FREE OF UNSUBSTANTIAL KNOWLEDGE COULD BE ESSENTIALLY LIBERATING. (IN ANOTHER WORDS: NOT BEING THE ONE WHO KNOWS EVERYTHING ALL THE TIME WILL NOT MAKE US LESS WORTHY.)
LUCEDALE FOR DIOR BEAUTY
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CURRENT PROJECT: HOW TO WEAR A BROKEN HEART
< CURRENT PROJECT: HOW TO WEAR A BROKEN HEART
CURRENT PROJECT: HOW TO WEAR A BROKEN HEART
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CURRENT PROJECT: HOW TO WEAR A BROKEN HEART <3
PAST TRIP
Vienna, Austria | 2016
Paris, 2018
WORK
IN BLOG
Iโm usually pretty good when it comes to writing a letter. Itโs an old ritual for me: a piece of paper, a comfortable pen, maybe some coffees or songs by the speaker (if I want to spoil myself). And Iโve missed it a lot lately. I know - why donโt you just send letters then, Clara? Well I did, actually. Iโve written letters for my best friends, some love letters for my husband, introduction letters to some readersโฆ birthday cards, congratulation cards, get-well-soon cardsโฆ grieving cards. The last one is often too hard to send out, but it has become more necessary than before; you know, since the pandemic came into our lives. And maybe that is why (among other reasons) I couldnโt just easily feel confident with any new post in this blog since the beginning of 2021. Giving birth to a new blog post has always shared a similar quality (and satisfaction) as sending out a written letter in the mail. So naturally, I often assume about what kind of reaction the receiver of such โletterโ would be. Would the letter is polite enough and considered thoughtful? What if my writing is just me throwing out complaints and being an ungrateful brat for feeling negative despite having my obvious privileges around, right? What if people want me to write a good, reflective, positive, in-depth learning about a certain phenomenon or a certain, I donโt know, life lesson? Wisdom? Pieces of Advice?
LITTLE NOTES
COLLABORATIONS
EXHIBIT A. LUCEDALE X BLOOMERY (CREATIVE DIRECTION, CAMPAIGN PRODUCTION, PRODUCT DESIGN)
EXHIBIT B. lucedale for revlon indonesia (CREATIVE DIRECTION, PRODUCTION, COPYWRITING)
EXHIBIT c. lucedale for HSF indonesia (CREATIVE DIRECTION, TALENT, COPYWRITING)
EXHIBIT D. lucedale for MARVEY STUDIO (CREATIVE DIRECTION, PRODUCT DESIGNER, TALENT)
EXHIBIT E. lucedale for UNIQLO (CREATIVE DIRECTION, TALENT)
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