Understanding Fashion
Aigner's Kaleidoscopia SS17 Presentation in Milan. Is fashion only about the Runway trends?
fash·ion
[ˈfaSHən] - noun: (1) : the prevailing style (as in dress) during a particular time, i.e.: The spring fashions are now on display, or (2) : a garment in such a style, i.e.: Always wears the latest fashions (source: Merriam-Webster Dictionary)
THE BEGINNING OF FASHION
Aigner, one of the most-known German Luxury and Lifestyle brand, created by Etienne Aigner, a Hungarian man who started as a bookbinder in Germany in 1904. (Wikipedia)
Portrait of Charles Frederick Worth by Charles Reutlinger
Fashion is not only about the clothes you bought in the expensive boutique, or the latest bag you sourced from designer's store. Fashion is also questioning, how do they design this product?
What's the story behind it?
Where did the garment was bought, who sold the silk and how was it made? Where was it created, and by whom?
Fashion is art, but so is your heart.
How would you want to understand Fashion now?