SINCERELY, FRANC NOBEL.
Meet the new cool guys in town : Chadwick, and Aiden.
Last week I got a wonderful opportunity to attend the launch of FRANC NOBEL, the new eyewear brand that offers a unique approach to luxury handcrafted wearable styles (directly quoted from them). They invited several bloggers and media to have an afternoon gathering together, and trying out their first collection. Here's the display below:
Dominated with basic colors and signature red, Franc Nobel provides variety of classic yet modern design.
Some favorites: Midnight Blue SHERMAN, Marrone Clair Tortoise CHADWICK and Opal Blue Ocean ALLEGRO.
Blogger fellas from left to right: Ayla Dimitri, Me, Sonia Eryka and Ucita Pohan.
Upon my arrival, I was instantly in love with this particular type of glasses called CHADWICK. It reminds me of all vintage goodness quality, but with a clean cut of modernity. I found the color appealing for my granny-look, but its minimalistic design also compromise a more grown-up slash professional looking attire. I instantly ordered this one and another one in solid black color for an alternative.
Pupu Paula and Noir Texture White CHADWICK.
This one was Pupu and Sonia's favorite: Danburite Melanin PICASSO.
Pupu Paula in PICASSO, Sonia in CHADWICK and me with LIPMAN.
Another close-up of CHADWICK.
Hans from Eat & Treats, with Marcus-Julia from Anakjajan.com were also there at the event.
Intensive Light Tortoise DEXTER, Ayla's favorite.
Ucita, my dearest blogger friend, was in charge to host the launch event with her charming personality.
Marc Uthay and Christian Csermak, the founder of FRANC NOBEL.
“We know how important it is to be able to change your look at anytime you want. We want to provide you with the possibility to match your frames with every occasion and all of your favourite looks.”
Family picture time with the owner.
Me wearing CHADWICK in Noir Texture White.
“Franc Nobel was built out of respect - for quality craftsmanship, simple design, modern convenience and most importantly for people like you, who know that you shouldn’t have to overpay for a great style. We’re not letting you pay for expensive license holders and retailers.”
Nowadays we're not only using glasses for medical consideration. People are getting more and more into fashion, and eyewear has become a big part of the lifestyle. If the eyewar cost too much, we can't easily collect many types due to the budget. But here in FRANC NOBEL, they cut the middle men (the manufacturer and licence holder), working straightly with the producers to design and sell the products - resulting in great quality with affordable pricing. Their product started from IDR 750.000 and below IDR 1.500.000 with prescription, which a very good bargain for such quality! In the future, FRANC NOBEL will come up with wider selection of products, and I'm excited to wait for it. With such warm approach and neat concept of branding (such as their beautiful photos on Instagram below), I really hope FRANC NOBEL will grow bigger and successfully becoming one of the leading lifestyle eyewear brand in their class.
SHOP FRANC NOBEL ONLINE: WWW.FRANCNOBEL.COM
Instagram @francnobel | Post your Franc Nobel product with #wearnobel #nobelstories
